Previously, users had access to optimisation scores that allow them to track how well their campaigns are performing. However, this feature was only available via desktop – making it hard for users who wish to check or make any changes on mobile.
With this update, users can now look forward to checking their optimisation scores on the Google Ads app while on the go.
But before we go into any further details, let us first take a closer look at the optimisation score feature in Google Ads.
What is optimisation score?
Optimisation scores give you a peek into how well your campaigns are performing – but how do you read and understand the scores in the first place?
Basically, an optimisation score ranges from 0% to 100% – a higher percentage inferring that your account is performing at its maximum potential. Besides the score, a list of recommendations are given by Google to help you further optimise your campaigns.
These recommendations have a direct impact on your overall optimisation scores, and can include switching bidding strategies, making use of extensions or implementing specific ad units, among many others.
Google also shows you the calculated impact of each suggestion when applied on your campaign, accompanied by the reasoning behind each recommendation.
Diligently making the proposed adjustments can maximise the potential of your budget – resulting in an increase in overall efficiency and performance across all your campaigns. This is why it is critical for campaign managers to work towards constantly improving the optimisation score – and here’s where the new update comes in handy.
Why you should care about the update
If you have ever attended a Digital Marketing Course, you will already know the importance of relentlessly staying on top of your Google Ads campaigns at all times. It’s the key to growing your business to greater heights, and getting yourself noticed.
With this update, optimisation scores can now be accessed via the Google Ads app, allowing you to constantly be kept in the loop in regard to your campaigns, and stay up-to-date anytime, anywhere.
At the end of the day, convenience is king.
What to do now
Whether it’s reviewing your scores and recommendations, or making the required changes – checking your optimisation score on the Google Ads app is exactly the same as how you do it via desktop.
Now, go ahead and get started on boosting your optimisation scores!