Tag: Google Updates

A 101 Guide to Google Ads’ Keyword Selection Preferences

Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search…

Google Core Update (Sep 2019): The Answer Lies in Content

Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end…

Google Update: How Nofollow Links Will Now Affect Rankings

Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search…

Just In: Campaign Optimisation Scores Now On Google Ads App

Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that…