If you are planning to launch a website, you may want to know what SEO practices are and how they will be of use to your business. If you already have a website or a blog and you are trying to figure out why your business is not taking off yet, you sure need to know about SEO and how to apply them. On page SEO is your weapon to succeed in online business. Optimizing your website is essential to bring in more traffic. While online market gives you scope to trade with customers all over the world, do remember that you have innumerable competitors also. To outdo them and stay ahead as a favoured link of search engines, you need to optimize your site using effective SEO practices.
On-page SEO is all about the techniques you use in the website to optimize it. Such efforts are visible in the website and they enhance the quality of presentation of your site right from its design to delivery of content. It aims at providing a pleasant navigating and reading experience for the users and hence loved by search engines. To put it in a nutshell, on-page SEO is all about working on your website to make it to the top pages of search engines; the work involves paying attention to title tags, meta description, providing quality content with appropriate use of keywords and so on.
While there are many on-page SEO strategies that you need to employ in your website, given below are the top 5 on-page search engine optimization techniques that you cannot afford to overlook.
1) Content Draws Traffic
Say it with pride; say it with flair. You have in depth knowledge about your products and you know how they compare with other products in the market. Your audience is impressed when they find that you are an expert in your field and your opinions can be relied upon. Provide quality content that is of use to the reader. Your content represents your business and hence makes no compromise. We recommend an article that crosses 500-word limit. If it goes beyond, it is greater as search engines love pages that are content rich.
2) Keyword’s Key Role In On-Page SEO
Knowing your keywords and the rules of using them are essential to attract search engines. You need to know how, where and when to use the keywords. Using at inappropriate places or overusing the same is too loud a marketing strategy that result in adverse effects. Have a keyword in the title. Statistics point that having keywords at the beginning of the title helps a lot and some suggest that having numbers before the keyword in the title attracts readers more. Once you are into content, make sure that you have the keyword placed within the first 100 words and then the next in the middle and one towards the end if you are aiming at 500 words. Limit using original keywords to an extent and use synonyms of keywords to reach wider audience.
3) Permalink URL:
Let the page URL be short with the keyword included in it. It does its part by making a significant difference to your traffic. Play around with the words so that they are suggestive and easy to recall. The important part is to make sure is readable so it is Google friendly.
Example of Google unfriendly Permalink URL: www.impossible.sg/Page_ProductCategory.aspx?Category=4&cp=10013&mode=dl
Example of Google friendly Permalink URL: http://www.impossible.sg/our-services/search-engine-optimization-seo/
Take note that permalink are readable by human and it is descriptive.
4) Mighty Multimedia
Use images, illustrations and videos to make your content more interesting. With relevant videos appropriate to your content, you can rely on the visitors to remain in your site longer. An image can say a lot more than content. However, ensure that your image or video has relevant content added to it. Using multimedia not only boosts the quality of your website but it also gives an opportunity for your site to be linked by people.
5) Internal Links
Internal linking is yet another important on-page SEO to bring in more traffic to your website. When you have internal links, the search engines will read other pages that you have linked to within your site. Thus, you let the search engines know that you have wealth of information in other pages in your site. Your internal link will lead to another page in your site that can be of relevance to the reader. Thus your visitor stays long and the visits per page increase.
Effective use of on-page SEO techniques ensures more traffic to your website. Employ these techniques and you will soon find the results flowing in and achieve internet marketing success.