This video is talking about advertorials, native advertising and editorial content and shows the difference between each of them and how Google views each of them:
The video highlights the following:
1. What is content?
Editorial content is whatever your niche is when it comes to online work. Whether you are a newspaper writer or a blogger, editorial content is the content you share with your audience.
2. What is advertorial/native advertising?
Advertorial content or native advertising is advertising which is very close to editorial. In this case you are paid to write content. It is highly important for you to share with your audience that you are doing advertorial or native advertising. In other words, you are not just sharing content with your audience freely but you have been given an incentive to do so.
3. Why you need to know the difference between advertorial and editorial content?
It is important to know the difference between advertorial and editorial content so that you disclose relevant information to your readers. In that way they will get to know that what they are reading was paid for or was shared for free by someone who was volunteering the information to the general public.
4. Pay for your links and do not pass page rank?
It has been in the public domain that if you pay for links they should not pass page rank. The reason behind that is that people view links as editorial votes. In the event that a person shared a link in a newspaper article, then that would be deceptive. Why? Because people reading the article will not know that the newspaper writer received money to place the link in the article.
We suggest you look at our post on building back links.
5. Paid links create an uneven playing field for the people involved and it is just not fair.
In order to achieve better SEO ranking:
1.Ensure that your links are within search engine rankings.
When using a search engine, you should ensure that if money changed hands for a certain link to be placed on a website, it should not affect search engine rankings.
2. Do a straight forward disclosure.
When doing a discloser make sure that it is totally clear and straight forward to the people. In other words, people should not dig too deep before they learn that money changed hands.
3. Show clearly if content on your site has been paid for.
In the event that you have a website and have paid people to write for you, ensure that you show clearly and conspicuously that you have received money for those articles to be online.