After Google announced the release of Penguin 4.0 algorithm, online marketers have shifted their focus on how to get better results. The key questions that many SEO consultants are asking include; how will Penguin 4.0 impact the current digital marketing efforts? What should be done to get higher traffic and better SEO ranking?
This post outlines 3 key things that will help you achieve that in with the latest Penguin 4.0.
Use Serps.com to check on page ranking
The journey to better ranking must always start with understanding about your current standing on search engines.
Serps.com helps you to assess how your pages and posts rank especially if the marketing campaigns targeted specific keywords. It is very easy to use because you only type the keyword and your website to get the site ranking. It also shows the first page that shows on the site when visitors search for your content.
You can also utilize Google Analytics to check the ranking of every page, post, and even the source of traffic. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Remember that you must signup and set Google Analytics to get regular reports.
Check the loading speed and improve on them
To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Therefore, if your site is slow, the rank will always be very low. To get your page loading speeds and compare with others, consider using tools such as WebPage Test, Google PageSpeed Insights or Zoompf.
To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Remember to target site speed performance of more than 70% or fast loading speeds of fewer than 0.2 seconds.
Find out the health of your website
Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. This can be caused by the poor health of your pages. Some causes of the poor health of your site include penalties from Google, domain damage, and duplicate pages.
To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. The tool will send you a message indicating whether everything is okay or there are penalties.
Another problem that causes poor health of your website is duplicate and broken links. Any traffic that goes to the pages is not indexed. To rectify the problem, make sure to use tools such as SiteAnalyzer, WooRank, and Raven Tools that will identify broken and duplicate pages. The latest Google Penguin 4.0 targets taking UX to the next level and your page must work towards the same goal.