Keywords in domain name

How important is to have your keywords in your domain name?

Summary

  • 1st point of view – Branding of domain such as Twitter, facebook etc
  • 2nd point of view – Keywords in domain name such as “buy-mobile-online” to taget mobile user
  • Both can work well but Matt Cutt recommend some differentiation in your website for better ranking

Impossible Marketing Research – searching for keyword “mobile phone”

Page 1 of search results on keywords "mobile phone"

Page 1 of search results on keywords “mobile phone”

 

Page 2 of search results on keyword "mobile phone"

Page 2 of search results on keyword “mobile phone”

The page 1 results does not display all websites with keywords “mobile phone” in their domain.
The fact is, it display all websites with mobile phones in their title (h1).

Thus, to rank well for SEO, we recommend you to focus the keyword appearing in your title than in your domain.

 

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