Google Ads is no longer the same as it used to be when it first started back in 2000. Over the years, there have been countless changes made, from automated functionality tools, targeting options, campaign types, to a whole list of other features. There is a constant need for businesses and advertisers to keep up […]
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Breaking News: Facebook Launches its Exclusive News Tab
Journalism provides us with relevant and current news to keep us informed and stay up-to-date. However, when news content is lacking or not well-reported, it can deter one from receiving accurate information and thus the ability to make accurate and reliable decisions. In other words – people benefit from good journalism. Good journalism covers multiple […]
Holiday Marketing 101: 4 Valuable Tips for Higher Profits
With the holiday season just round the corner, it is time to reevaluate your PPC strategy. And if you are feeling unsure of what to do next, and are facing difficulties in coming up with a solid plan – fret not! In this article, we will be sharing 4 methods to seize the holi-DAY and […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
September Team Bonding: Time to Score at Pool Ball!
Team Impossible is looking to settle some scores by heading outdoors this month! Being an SEO consultant means being the experts in Search – which found its way to an exciting session of Pool Ball! Starting the games off in the office, the team was first challenged to a spelling bee contest and followed by […]
A 101 Guide to Google Ads’ Keyword Selection Preferences
Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search engine – but there is a way to lessen the guesswork. When inputting your list of keywords into your Google […]
August Team Bonding: Team Impossible Plays Spyfall!
Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
Why Every Website Needs A HTML Sitemap: Uses & Benefits
Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture of your entire website; consisting of a full list of webpage links that are used to guide site crawlers and […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]