Category: SEO Knowledge Hub – Latest Blogs, Trends & Strategies

Content Marketing 101: How To Scale From Great to Greater

Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential…

Revamp: New Look to Google’s Paid and Organic Search Results

Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile…

E-A-T Algorithm: What It Is And How It Affects SEO

In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T…

URL Structure: 3 Reasons Why You Should Try to Maintain Them

Should you change the structure of your URL? Is it a bad idea to do so?  The answer is it depends. Firstly, you have to be aware of the reasons you are making this change.…