Category: SEO Knowledge Hub – Latest Blogs, Trends & Strategies

SEO Tips: Importance of Site Structure and Internal Linking

When it comes to SEO (search engine optimisation), there are many important factors you should keep a lookout for. One such factor is optimising your site structure and maintaining it through internal links between pages.…

Content Marketing 101: How To Scale From Great to Greater

Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential…

Revamp: New Look to Google’s Paid and Organic Search Results

Google is introducing a brand-new look for paid and organic search results on desktop. With this updated look, Google aims to bring it more inline and consistent with the appearance of search results on mobile…

E-A-T Algorithm: What It Is And How It Affects SEO

In SEO, E-A-T stands for expertise, authority and trust. This model is addressed in greater detail in the Guidelines for Google’s Quality Raters. It can possibly help boost your Google rankings by illustrating good E-A-T…