Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
SEO Services Singapore
Google Update: How Nofollow Links Will Now Affect Rankings
Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search engine’s index. This means that search engine bots aren’t able to track and crawl these links, giving them no power in […]
New to SEO? 3 Things Solopreneurs Like You Can Do Now
The top of the Google SERP page is a highly-coveted space that many small businesses and solopreneurs can only dream of achieving one day. Going against bigger companies who have been in the industry for years – it might be hard to believe that it is still possible to gain traction and traffic to your […]
July Team Bonding: It’s Games Galore with Team Impossible!
Taking a step back to relax and just have fun can be almost impossible (get the pun?) in a Digital Marketing Agency – but let the busy bees show you just how it’s done! This month’s team bonding involved plenty of teamwork and monkey business – using our animal instincts and senses to work together to […]
Keep Your Content Sweet By Optimizing For Semantic Search
Today, Google is the first site that most users go to whenever they want to search something up. Whether it be searching for a restaurant, a how-to question they have, or even for specific directions to a location – it is hard to deny Google’s prominence in today’s world. Providing instant results, and based on […]
Impossible Marketing Has Hit $3.29M Of Google Ads Spend!
Search Engine Marketing (SEM) has always been a key strategy of what we do, way back when we first started out in 2013. As a Digital Marketing Agency, our job is to get the best results for our clients – serving relevant and useful marketing campaigns on Google which in turn, drive conversions and sales. […]
Is Paid Search Still Relevant In 2019? The Answer is Yes
A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on data collected from over 450 B2B and B2C digital marketing professionals in the U.S. and the UK. With that being […]
SEO 101: 5 Things To Do To Rank Higher Than Your Competition
If you’ve read the title, you’re here to learn how to rank higher than your competitors. Surprisingly, SEO isn’t as difficult as most would imagine. Anyone can learn how to do it, i.e., reading up articles online, watching YouTube tutorial videos, or joining a Digital Marketing Course. Still, time and patience are necessary to execute […]
Thank You for 5-Star Ratings Canadian International School!
Our Digital Marketing Agency is honoured to receive a 5-star rating and testimonial from our wonderful client – Canadian International School (CIS)! CIS is one of the top international schools in Singapore, with over 3,100 students from over 80 nations enrolled into their campuses. With educational IB programmes that cater to students ages 2 up […]
Why Page Speed is Essential for a Website to Succeed in SEO
Page speed is essentially the time it takes for a website to load, and it is a key factor in determining the performance of a website. Longer page speeds can lead to an increased number of bounce rates which affect conversions negatively, while slower page speeds result in search engines having lesser resources in their […]