Top 4 ways to increase your business visibility online

Updated on: 9 February 2016

The dawn of the Internet revolutionized how businesses go about their duties. In the past, all that businesses needed to do was to find a quality product or service, find a suitable location, price the product properly, do some bit of fliers, posters or even newspaper advertising and wait for the cash to roll in. This was however greatly destabilized with the dawn of the Internet where businesses could virtually sell to customers globally beyond their geographical locations.

Every single day, customers are going online to buy products and services from the comfort of their homes. Social media has become the new playing ground where businesses promote their products and individuals make buying decisions. In lieu of this, it would be foolhardy to underestimate the role of online marketing in the success of any business entity. So what are some of the techniques or strategies in which you can increase online visibility using digital marketing?

Create an informative blog

The biggest mistake that most business entities make is that they forego the idea of integrating a blog with their websites. There are those who feel that a blog is time-consuming while there are others who simply say they don’t have the required resources to run a blog. A blog is one of the effective ways through which you can churn out qualitative and informative content about your products and services while at the same time giving you the platform or avenue to interact and engage with your customers. It helps to get your business message out there and also plays an important role in improving your website ranking on Google if done right.

Engage in social media

Have you created a facebook business page that you’ve never bothered to update? Are you the kind of persons who takes a “hands off” approach to social media? If yes, then you are surely missing out on one of the best things that could ever happen to your business – social media marketing. As an entrepreneur, you need to realize that there is a difference between creating a social media account and managing it. Those are two different things. You need to post relevant and valuable content on your social media and ensure that you engage with your target customers. This serves to increase exposure for your business brand as well as online visibility.

Search Engine Optimization (SEO)

Every day, your customers are searching for your products and services online. This is where SEO comes in handy. SEO is a form of internet marketing strategy that places your website at the top of search engine results so that customers found your website when they search for the products and services you are offering. If you are not conversant with technical SEO, on-page SEO or off-page SEO, you can always enlist the services of a professional to help you in this regard. Alternatively, you can also attend SEO training course to better improve your websites rankings online.

Research your competition

Being complacent won’t help your business in any way. To stay on top of the game, you need to be aware of what your competition is doing, the strategies they are utilizing and how they achieve a competitive edge. Find out what they are posting online and the type of media they are utilizing and the specific type of content that their customers respond to. By so doing, you get an idea of what to do for your business in order to increase your business online visibility.