Our Blogs

In It To Win It: Google’s Portfolio Bid Strategies Update

Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target…

Thank You for 5-Star Ratings Canadian International School!

Our Digital Marketing Agency is honoured to receive a 5-star rating and testimonial from our wonderful client – Canadian International School (CIS)! CIS is one of the top international schools in Singapore, with over 3,100…

Is Your Brand Choosing The Winning Facebook Ad Objective?

Ever created a Facebook Ad? Then you will know how daunting and confusing it can be to start a brand-new ad campaign from scratch. With over 13 ad objectives to choose from, more time is…

5 Ways To Fully Optimise Your SEM Campaigns With AI

Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a…