Category: Google Ads Hub – Blogs, Tips & Campaign Strategies

Modifying your PPC strategy for the festive period

We’re nearing the end of the year, which means 2 things: holidays and gift shopping. The festive period ignites a huge amount of sales and is a period earmarked by all marketing departments and professionals.…

Essential tips on planning a Google Ads PPC campaign

Google is known to be continuously introducing new algorithmic updates that affect advertisers who use the search engine for PPC. It is determined that Google is veering towards a more automated campaign, which essentially means…

4 Remarketing campaigns for the 3rd quarter of 2018

How is your Digital Marketing campaign fairing? Are the objectives you set at the beginning of the year being achieved? This is a great moment to carry out a comprehensive review and focus on Remarketing.…

Top 5 tips to raise your AdWords ROI

For Google AdWords enthusiasts, the road to getting more website traffic and a higher ROI (return on investment) never ends. Though a common method to increase your campaign ROI is to raise the keyword ranking…