Category: Google Ads Hub – Blogs, Tips & Campaign Strategies

#TeamImpossible Google Ads Hub – Blogs, Tips & Campaign Strategies 4Jul , , , , , , , ,

In It To Win It: Google’s Portfolio Bid Strategies Update

Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target…
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#TeamImpossible Google Ads Hub – Blogs, Tips & Campaign Strategies 27Jun , , , , , , ,

5 Ways To Fully Optimise Your SEM Campaigns With AI

Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a…
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#TeamImpossible Google Ads Hub – Blogs, Tips & Campaign Strategies 19Jun , , , , , , , , , ,

10 Tips For Gripping & Effective Mobile PPC Copywriting

It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting…
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#TeamImpossible Google Ads Hub – Blogs, Tips & Campaign Strategies 12Jun , , , , ,

Google Rolls Out An Update For Advanced Location Targeting

Recently, a change has taken place in the options made available for location targeting in Google Ads. Initially spotted in display campaigns, this change has gone on to be applied even to search and shopping…
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