Category: Google Ads Hub – Blogs, Tips & Campaign Strategies

Is Paid Search Still Relevant In 2019? The Answer is Yes

A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on…

Google Ads Bid Goodbye To Average Position This Coming Sep

Earlier this year in February, Google first announced that they were making plans to remove the average position metric from Google Ads. The time has finally come – the average position metric will most likely…

Google Search Results: Latest Implemented Changes Explained

Recently, Google’s Danny Sullivan has stepped forward to shed light on the most recent changes being implemented on the search engine. Google has always been committed to improving search results by making constant changes –…

6 Useful Tips To Get Closer To Accurate SEM Forecasting

SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With…