Category: Google Ads Hub – Blogs, Tips & Campaign Strategies

Building a remarketing list: 4 top lists you should import

One of the best digital marketing methods for driving conversions is remarketing. It entails showing ads to people who visited your website but only stopped a couple of steps from converting. However, creating remarketing lists is…

4 main reasons why your PPC campaign is failing

No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns…

Best practices for B2B AdWords Marketing Campaigns

For most businesses in B2B organizations in competitive markets, the most difficult marketing campaign to manage is perhaps Google AdWords (commonly known as Search Engine Marketing). The search volume is low, and yet the competition…

Best practices for your SEM campaigns  

As the importance of useful and relevant content keep increasing, it is prudent to apply the SEM strategy appropriately. When search engines find your page with very relevant content in relation to specific keywords in a…