Category: SEO Knowledge Hub – Latest Blogs, Trends & Strategies

The Truth Behind H1s: How It Boosts User Experience

Google has made it loud and clear in their #AskGoogleWebmasters Youtube series: SEO does not give a hoot about H1s (Heading Number 1) – at least not when it comes to rankings. While it is still relevant…

Why Every Website Needs A HTML Sitemap: Uses & Benefits

 Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture…

Two Is Better Than One: Why You Need Both SEO & PPC

If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled…

Google Core Update (Sep 2019): The Answer Lies in Content

Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end…