Tag: digital marketing agency

August Team Bonding: Team Impossible Plays Spyfall!

Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and…

Why Every Website Needs A HTML Sitemap: Uses & Benefits

 Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture…

Two Is Better Than One: Why You Need Both SEO & PPC

If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled…

Google Update: How Nofollow Links Will Now Affect Rankings

Nofollow links was first introduced nearly 15 years ago as a way to prevent comment spam. Introducing a nofollow link to a particular page essentially informs Google to ignore it as part of the search…