It’s been a long time since people in the industry have been pitting the merits of paid search advertising against organic search marketing, hoping for a clear resolution. Every single person has ever asked the…
We are excited to announce that we are once again featured on The Straits Times! This time round – our PPC account manager, Elvis, was interviewed on his day-to-day operations of helping our clients boost…
It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting…
As an owner of an SME, you may think you’ve got your keyword research, PPC (pay-per-click) and digital marketing campaigns down pat. You’ve made it a point to optimise your site for SEO and made…