Tag: ppc

SEO vs PPC: Who is the Clear Winner?

It’s been a long time since people in the industry have been pitting the merits of paid search advertising against organic search marketing, hoping for a clear resolution. Every single person has ever asked the…

We Have Made Our Way into a Feature in The Straits Times!

We are excited to announce that we are once again featured on The Straits Times! This time round – our PPC account manager, Elvis, was interviewed on his day-to-day operations of helping our clients boost…

10 Tips For Gripping & Effective Mobile PPC Copywriting

It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting…

Remarketing: What It Is & How You Can Make Use Of It

As an owner of an SME, you may think you’ve got your keyword research, PPC (pay-per-click) and digital marketing campaigns down pat. You’ve made it a point to optimise your site for SEO and made…