Tag: ppc

A 101 Guide to Google Ads’ Keyword Selection Preferences

Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search…

Two Is Better Than One: Why You Need Both SEO & PPC

If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled…

Impossible Marketing Has Hit $3.29M Of Google Ads Spend!

Search Engine Marketing (SEM) has always been a key strategy of what we do, way back when we first started out in 2013. As a Digital Marketing Agency, our job is to get the best…

Is Paid Search Still Relevant In 2019? The Answer is Yes

A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on…