Tag: Seo

URL Structure: 3 Reasons Why You Should Try to Maintain Them

Should you change the structure of your URL? Is it a bad idea to do so?  The answer is it depends. Firstly, you have to be aware of the reasons you are making this change.…

Fact-Checking: Google Performs 11 Million Fact-Checked Articles Daily

In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not…

BERT: All You Need To Know About Google’s Latest Algorithm

BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled…

Technical SEO: Why You Need To Go Beyond Just Enough

Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site.…