Tag: Seo

23 Key Takeaways from Google Webmaster Conference 2019 in SG

If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised…

The Truth Behind H1s: How It Boosts User Experience

Google has made it loud and clear in their #AskGoogleWebmasters Youtube series: SEO does not give a hoot about H1s (Heading Number 1) – at least not when it comes to rankings. While it is still relevant…

Why Every Website Needs A HTML Sitemap: Uses & Benefits

 Before we dive into the uses and benefits of having a sitemap on your website – it is vital that you first understand what a sitemap is. Essentially, sitemaps act as the backbone and architecture…

Two Is Better Than One: Why You Need Both SEO & PPC

If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled…