Author: #TeamImpossible

Best practices for your SEM campaigns  

As the importance of useful and relevant content keep increasing, it is prudent to apply the SEM strategy appropriately. When search engines find your page with very relevant content in relation to specific keywords in a…

Social Media Retargeting with 3 of the latest Pinterest changes

Remarketing is one of the best strategies to drive conversions because the target audience already understands your brand. To help you use this powerful model of marketing, Pinterest has taken it to an even higher…

4 important metrics that expert marketers always include in their campaigns

“If You Can’t Measure It, You Can’t Manage It.” – The W. Edwards. For new marketers, the risk of falling into a single metric like SEO ranking and wishing that it changes from good to…

5 risky link building methods that every digital marketer should avoid

Over the last two decades, search engines consider links as determinants of website popularity. Website crawlers use links to establish how websites are related and in which ways. Today, they apply complicated algorithms and many…