Tag: Google Ads Training Course Singapore

Just In: Campaign Optimisation Scores Now On Google Ads App

Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that…

Is Paid Search Still Relevant In 2019? The Answer is Yes

A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on…

Google Ads Bid Goodbye To Average Position This Coming Sep

Earlier this year in February, Google first announced that they were making plans to remove the average position metric from Google Ads. The time has finally come – the average position metric will most likely…

In It To Win It: Google’s Portfolio Bid Strategies Update

Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target…