Tag: SEM

Is Paid Search Still Relevant In 2019? The Answer is Yes

A recent report revealed that paid search is still the top digital ad channel as far as marketing budgets are concerned. Accounting for over 39% of advertisers’ total budgets – the report was based on…

We Have Made Our Way into a Feature in The Straits Times!

We are excited to announce that we are once again featured on The Straits Times! This time round – our PPC account manager, Elvis, was interviewed on his day-to-day operations of helping our clients boost…

6 Useful Tips To Get Closer To Accurate SEM Forecasting

SEM forecasting is often rife with uncertainty. It’s tough not to harbour doubts about the accuracy of your guess at times – especially when it has the potential of directly impacting your bottom line. With…

5 Ways To Fully Optimise Your SEM Campaigns With AI

Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a…