Tag: SEM

4 big mistakes to avoid with keyword research

One of the most cost effective methods for generating leads is getting found through search engines. Top marketers use a lot of their time optimizing online presence and striving to get higher ranking in Search…

Invitation to speak at SGPFair 2016

Our principal trainer, Mr. Alan Koh, is honoured to be invited to speak at the SGPFair 2016 about the latest marketing and branding trends.   He shared useful information on getting your website to the #1 position…

How does a business benefit from Search Engine Marketing?

First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers…

Exploring a Career in Search Engine Marketing

If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its…