When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Thus, you…
Since Google launched RankBrain as an important component of its search algorithm, there has been a lot of misunderstanding about how it works. More people have also been wondering how RankBrain affects SEO. The following…
“If You Can’t Measure It, You Can’t Manage It.” – The W. Edwards. For new marketers, the risk of falling into a single metric like SEO ranking and wishing that it changes from good to…
Over the last two decades, search engines consider links as determinants of website popularity. Website crawlers use links to establish how websites are related and in which ways. Today, they apply complicated algorithms and many…