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Why user experience is key to your marketing campaigns

In every online marketing campaign, the main target must be the client. Whether you are selling services or products from your page, search engines like Google are interested and going to great extents to guarantee…

4 recommended off-page SEO strategies that will strengthen your online branding

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to good Google rankings. Off-page SEO is the process of optimizing a brand’s offline and online footprints…

Duplicate content in Magento: Causes and Solutions

One of the top open e-commerce platforms that have attracted a lot of users is Magento. However, it comes with one significant problem; duplicate pages. It is important to note that unlike many people commonly…

Google RankBrain: What every digital marketer needs to know

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Though Google uses a lot of…