Category: Articles

The roles of images in online marketing

Images are very powerful tools in social media that we have entire sites dedicated to sharing of images or pinning them if you like. Visual elements capture audiences’ imaginations within a matter of seconds. If…

SEO trends to watch out for In 2016

SEO is critical to digital marketing and it’s easily manageable if it’s predictable. Often times, major search engines make announcements that leave the industry in a frenzy. You would think it’s a typical day at…

The Importance of Analytics in Digital Marketing

Digital Marketing is incomplete in the absence of digital analytics. When digital marketers shy away from digging deeper to understand why the numbers are behaving the way they are; then there is a big problem.…

4 tips to improve your email marketing campaign

Email marketing is not dead. Data has shown that there are more than 3.9 billion email accounts as at 2015. Furthermore, more than 182 billion emails move between different users around the world daily. Therefore,…