Tag: digital marketing agency

In It To Win It: Google’s Portfolio Bid Strategies Update

Coming July, Google’s new update in the Google Ads section – portfolio bid strategies – will be set in motion. The update will see changes being made to the portfolio eCPC (enhanced cost-per-click) and target…

Thank You for 5-Star Ratings Canadian International School!

Our Digital Marketing Agency is honoured to receive a 5-star rating and testimonial from our wonderful client – Canadian International School (CIS)! CIS is one of the top international schools in Singapore, with over 3,100…

More Diverse Domain Name Results with Google Search Update

In a recent announcement on their Search Liaison Twitter account, Google has introduced a brand-new update – search users will now be exposed to a more diverse and varied set of search results in response…

10 Tips For Gripping & Effective Mobile PPC Copywriting

It doesn’t seem that long ago when PPC (Pay-Per-Click) managers used to create multiple campaigns for different devices in order to differentiate and cater specific messages to mobile and desktop users. Now that device targeting…