Tag: google analytics

5 useful Google Analytics tips to drive your online marketing

Google Analytics creates the platform for understanding and testing your online marketing campaigns. It makes it possible to understand how other people view your website, posts, and which marketing efforts are bearing fruits as well…

3 tips to track your campaign conversions

You might be driving traffic to your website but how do you tell it is quality? Are the visitors taking the action you want? Your main focus should not be simply driving traffic, but getting…

How to link your Google search console info with analytics?

A closer look at Google search console and analytics When Google reported it introduced a new tool to allow analytics to be linked with the console, it meant that important data such as impressions and…

The key problem with URL parameters when doing SEO

  URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query…