Tag: google analytics

Why small businesses need to outsource their digital marketing?

The 21st-century office has the advantage of technology by its side. Practically any type of job can be done remotely these days, which is a good thing. The term bootstrapping and outsourcing is very popular…

The benefits of using Google analytics for any business

Every once in a while, I get products following me wherever I go online especially when I am using my PC. Businesses with the help of proprietary or open source analytic tools have mastered the…

The Importance of Analytics in Digital Marketing

Digital Marketing is incomplete in the absence of digital analytics. When digital marketers shy away from digging deeper to understand why the numbers are behaving the way they are; then there is a big problem.…

What is Google Remarketing and how it can help your business?

As a website owner, you probably have noticed visitors to your site who simply click on a couple of pages and thereafter leave without making a purchase or ever returning to your site. As heartbreaking…