Tag: Search Engine Marketing

4 main reasons why your PPC campaign is failing

No one sets a Pay Per Click (PPC) campaign with an objective of failing. However, many are the times when they deliver sub-optimally or fail completely altogether. The main question is establishing why these campaigns…

6 mistakes mobile app marketers must avoid!

When Google reported that over 50% searches come from mobile devices about a year ago, every digital marketer has leveraged marketing efforts to capture the large consumer segments. From mobile-optimized segments to faster loading speeds,…

How does a business benefit from Search Engine Marketing?

First of all, it’s important to define what is Search Engine Marketing (SEM). Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers…

Exploring a Career in Search Engine Marketing

If ever there was an interesting career path today, it would be in the line of Search Engine Marketing or SEM. Even with other technology based bubbles bursting, the SEM industry is perhaps at its…