This video talks about the methods employed by Google in assuring that the webspam team is consistent on their work and follows the standards. It includes trainings, programs, and other skill improvement activities. Moreover, Matt Cutts briefly discussed the things that are considered as spam by the webspam team who processes such manually. The video […]
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Website domain change
This video talks about the ideal steps on how to move a website to a new domain. Several helpful tips were given out by Matt Cutts such as doing it carefully, one subdomain at a time, least traffic first, etc. Moreover, the importance of redirecting it meticulously was emphasised as well as the importance of […]
Using special characters in Website URL domain
This video talks about the recommendation of Matt Cutts with regards to the use of special characters and its capitalisation in the URLs. He discouraged this idea while recommending to webmaster to use the standardised method of formulating the URL which uses regular characters and all lower-cased. The consequences of such modification or deviation in […]
Google Webmaster Tools Messages
The video talks about the different kinds of messages sent using Google Webmaster tools as a means of improving transparency. It also talks about the specific percentages of messages sent within a time period. The video highlights the following points: 1. A Brief Overview on the Messages Sent by Google Webmaster Tool Every month, […]
Understanding Ad Rank for SEM (Pay Per Click)
Many often manage their Google Adwords (Pay per click) account on their own having an understanding of the higher the bid for the keyword, the higher their ads would ranked. This is totally not true. This video from Google shows how the paid advertising works and how Google rank the position of your advertisement. […]