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4 important metrics that expert marketers always include in their campaigns

“If You Can’t Measure It, You Can’t Manage It.” – The W. Edwards. For new marketers, the risk of falling into a single metric like SEO ranking and wishing that it changes from good to…

5 risky link building methods that every digital marketer should avoid

Over the last two decades, search engines consider links as determinants of website popularity. Website crawlers use links to establish how websites are related and in which ways. Today, they apply complicated algorithms and many…

Best split testing tools to use in digital marketing

When a marketer creates a new marketing campaign, pens a post, or work on an article, the target is generating higher traffic and conversion to realize better ROI. In many instances, marketers are faced with…

“I managed to get my website ranked to page 1 number 2 within a month!” – Yew Chai

Yew Chai, an online marketer for a property management company was given a task – get more visibility online. He notices that his company website is not getting any leads online as it was not found…