Tag: digital marketing

4 Difference between Facebook Marketing and Twitter Marketing

Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands…

The Importance of Analytics in Digital Marketing

Digital Marketing is incomplete in the absence of digital analytics. When digital marketers shy away from digging deeper to understand why the numbers are behaving the way they are; then there is a big problem.…

Top 4 Digital Marketing Trends

With social media and smartphones now firmly a part of life, the average consumer is bombarded with information from various sources. It can become a major challenge standing out in the midst of all the…

Top 4 ways to increase your business visibility online

The dawn of the Internet revolutionized how businesses go about their duties. In the past, all that businesses needed to do was to find a quality product or service, find a suitable location, price the…